2024 Year in Review: Staying True to Our Mission and Creating a Bright Future

Over the past 365 days, we’ve explored, experimented, and witnessed countless beautiful moments. Let’s take a look back at the highlights of this unforgettable year!

1. Opened Our First Brick-and-Mortar Store

In 2024, we took a significant step forward by opening our very first physical store! From choosing the location to designing the interiors, every detail was carefully planned to deliver an exceptional experience for our customers.

2. Partnered in Two Group Purchase Events

Through two group purchase campaigns, we connected with even more customers. These events not only showcased the love for our brand but also motivated us to keep pushing forward.

3. Invited to Two Radio Interviews

We were honored to participate in two radio interviews this year, where we shared our brand’s story and philosophy with a wider audience.

4. Hosted Three Pop-Up Events

Our pop-up events allowed us to engage with customers in fun and innovative ways. Each event was filled with surprises and heartfelt interactions.

5. Organized Three Themed Photoshoots

We curated three themed photoshoot sessions this year, each brimming with love and joy. These moments have left us with cherished memories.

6. Countless Testing and Experiments

This year, we seamlessly blended work and play, conducting countless tests and experiments to optimize our products and provide the best possible experience for our customers.

7. Launched 10 New Products

Innovation is endless! In 2024, we launched 10 new products, each crafted with creativity and care. We hope these additions have brought a touch of beauty to your daily lives.

8. Stayed in 18 Airbnb Locations During Business Trips

To drive our brand’s growth, we traveled extensively and stayed in 18 different Airbnb accommodations, collecting countless inspirations and stories along the way.

9. Spent 42 Days on Photoshoots

This year, we dedicated 42 days to capturing stunning visuals, creating a gallery of beautiful moments that represent our brand.

10. Drank Over 200 Cups of Chagee Tea

Amidst our busy schedules, we powered through with over 200 cups of Chagee tea. We lost count of the exact number, but every sip was a much-needed energy boost.

11. Produced 1690 GB of Photos and Videos

Throughout the year, we generated 1690 GB of photo and video content, preserving countless beautiful scenes and unforgettable memories.

12. Served 16,774 Customers

The most important part of our journey has been you—our customers. In 2024, we served 16,774 individuals. Every interaction has been a treasure, and we deeply appreciate your trust and support.

In 2024, we grew together. Every effort and breakthrough was made for the chance to connect with you. As we step into 2025, we hope to stay true to our mission, continue chasing our dreams, and create a brighter future together.

Thank you for being with us this year. Let’s welcome an even more radiant tomorrow!

Here’s to a new year filled with growth and possibilities.

Cheers to 2025!